Blog - Real Estate


We’re proud to announce the relaunch of The Staten Island Board of Realtors website, boasting a brand-new redesign by BlankSlate.

The Staten Island Board of Realtors wanted to offer an online experience that was more complete and authentic to their community than what a national real estate listing site can offer. Our solution was to turn their site into a destination that includes real estate listings but also deep local and neighborhood information that is continually updated.

We started by redesigning their branding and website, with a clean, modern, and responsive design that looks great on all devices. Next, we will help with creating content for their blog, which we will keep fresh with posts written by writers from our publisher network.

At the moment, the change is mostly cosmetic, but over the coming months, we will be introducing a suite of exciting new features for the site, including a revamped real estate listings section, real-time sales and rental market trends, and complete local business listings.

Our goal is for to become a trusted neignborhood information resource, offering more ways than ever for people to explore what it’s like to live in Staten Island.

BlankSlate just completed the new Red Hook Waterfront site and the results look great.


This is not your typical commercial real estate site. The website belongs to The O’Connell Organization, a family owned and operated real estate development company that is behind many of the large Red Hook warehouses. The company has a substantial presence in the community, participating in many civic and economic development activities. Their marketing approach mirrors their business approach: accentuate the neighborhood’s unique attributes and focusing on the community while also promoting the role they play. The website has a key role in this strategy, acting as a place to display available commercial listings, while also serving as a blog for the community.

Red Hook Winery - Unique and Distinct

BlankSlate was engaged to create the site and on-going content for the site’s blog, as well as to promote listings and raise awareness of Red Hook by placing in-blog ads and syndicating the site’s blog content on other well trafficked Brooklyn sites.

The listings on the site are comprised of retail spaces, offices and warehouses that can range from $1,000 to $25,000 per month. The listings pages are filled with photos and include all the expected property information. All of the fields are customizable in the site’s admin, enabling listings to be showcased as needed.

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#Commercial real estate#O'Connell Organization#Red Hook#Red Hook Waterfront#Website design#Wordpress

Paul Knegten over on Closing Time’s Fixing Real Estate blog has put together this great chart showing the companies that make up the real estate space, including BlankSlate.


fixing real estate-scape



real estate-scape blankslate detail



BlankSlate is partnering with ARLnow, to bring our real estate listings solution to the site. ARLnow, is led by Scott Brodbeck, who has won accolades for his local coverage and local business model. The addition of ARLnow enables BlankSlate to offer real estate advertisers a very large readership and a coverage area that includes Arlington, DC, and Baltimore.


Times Review Newsgroup, eastern Long Island’s leading news company, has announced a new real estate site that from day one has extensive coverage of the region’s sale and rental listings. Using BlankSlate’s real estate solution, Times Review was able to easily feed listings from the region’s MLS, as well as directly from broker’s sites. The site launches with several thousand of the regions listings and expands Times Review’s relationships with real estate companies from print to the web, offering them access to the region’s online audience.


BlankSlate has been working with Times Review for several months, first helping with web strategy, then migrating their CMS to WordPress from a proprietary system, and now adding the BlankSlate real estate solution. At 500,000 monthly pageviews, Times Review already has one of the most trafficked sites in eastern Long Island.


From The Suffolk Times:

“We are very excited about offering our readers the ability to easily search local real estate listings and find open houses all in one place,” said Times/Review publisher Andrew Olsen. “The feedback from brokers and readers has been very positive. People love to search real estate listings whether they are in the market to purchase or not.”


You can find the new real estate site on all of Times Review’s sites: The Suffolk Times, Riverhead News-Review, and Shelter Island Reporter.


Suffolk Times New Real Estate Site