Blog - Brand Development


We’re proud to announce the relaunch of The Staten Island Board of Realtors website, boasting a brand-new redesign by BlankSlate.

The Staten Island Board of Realtors wanted to offer an online experience that was more complete and authentic to their community than what a national real estate listing site can offer. Our solution was to turn their site into a destination that includes real estate listings but also deep local and neighborhood information that is continually updated.

We started by redesigning their branding and website, with a clean, modern, and responsive design that looks great on all devices. Next, we will help with creating content for their blog, which we will keep fresh with posts written by writers from our publisher network.

At the moment, the change is mostly cosmetic, but over the coming months, we will be introducing a suite of exciting new features for the site, including a revamped real estate listings section, real-time sales and rental market trends, and complete local business listings.

Our goal is for to become a trusted neignborhood information resource, offering more ways than ever for people to explore what it’s like to live in Staten Island.

1000 Dean - Image4

Brooklyn has become a world capital of the “maker culture,” where a generation of artists and entrepreneurs combine new technologies and classic craftsmanship to remake the world around them on the neighborhood level.

In that spirit, Brownstoner, BFC Partners, and the Goldman Sachs Urban Investment Group decided to develop 1000 Dean into a creative hub for the up-and-coming Brooklyn neighborhood of Crown Heights. Formerly a Studebaker service station, this 1920s concrete structure is becoming a suit of creative offices and studios with a 9,000-square-foot food and beer hall operated by the Brooklyn Flea.

BlankSlate was brought on to oversee the branding and web presence of this pioneering new project. To paint a picture of  creativity and sophistication, we conceived a design that was clean and modern, inspired by fashion and design magazines. We started with a simple, elegant logo design for 1000 Dean. For the website, we selected a color palette and typography that complemented the building’s cool, minimalist loft spaces.

Photography plays a key role in the design. The spaces were shot to look more like fashion photography than what you would normally see on a real estate site.

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