Blog - Wordpress

Following Newsday’s sale of amNY, BlankSlate was hired by Schneps Media to migrate the amNY website to WordPress from the Atex Polopoly cms. The project was completed in just under 3 weeks.

BlankSlate created a custom version of the WordPress import tool to cleanse article content and download images and videos from the Newsday CDN. The process imported XML files containing articles, photo galleries and videos. The media was automatically imported to WordPress and connected with the WPengine CDN.  

To preserve the overall look and feel of amNY, BlankSlate created a custom theme inheriting from the Gridlove WordPress theme.

SEO and Social Sharing meta was preserved and optimized using Yoast SEO.  SEF URL preservation was achieved in the custom amNY theme with help from the WordPress Redirection plugin.

Additional WordPress plugins were used to facilitate the detection of mobile and desktop devices.  Desktop and mobile ad zones were preserved using Google’s DFP and DFP approved code that automatically refreshes ads when in view.

The new amNY site is available now.


Times Review Newsgroup, eastern Long Island’s leading news company, has announced a new real estate site that from day one has extensive coverage of the region’s sale and rental listings. Using BlankSlate’s real estate solution, Times Review was able to easily feed listings from the region’s MLS, as well as directly from broker’s sites. The site launches with several thousand of the regions listings and expands Times Review’s relationships with real estate companies from print to the web, offering them access to the region’s online audience.


BlankSlate has been working with Times Review for several months, first helping with web strategy, then migrating their CMS to WordPress from a proprietary system, and now adding the BlankSlate real estate solution. At 500,000 monthly pageviews, Times Review already has one of the most trafficked sites in eastern Long Island.


From The Suffolk Times:

“We are very excited about offering our readers the ability to easily search local real estate listings and find open houses all in one place,” said Times/Review publisher Andrew Olsen. “The feedback from brokers and readers has been very positive. People love to search real estate listings whether they are in the market to purchase or not.”


You can find the new real estate site on all of Times Review’s sites: The Suffolk Times, Riverhead News-Review, and Shelter Island Reporter.


Suffolk Times New Real Estate Site