We are pleased to report that last week we launched a newly designed Untapped Cities. In addition to handling the techy stuff, Untapped is also joining the BlankSlate Network, so we’ll also be handling the ad sales too.
Untapped Cities is a blog that focuses on urban life in cities around the globe. Untapped’s “writers and photographers are in the streets, unearthing quirky places, stories and events. We’re interested in what’s unseen – whether hidden, unnoticed or lost in the past – and how it informs city life now and in the future.” Its similar in a way to sites like Atlantic Cities. Its approach to creating editorial, though, is quite different: content is crowdsourced from a community of over 200 contributors from around the globe. A small dedicated staff manages the contributors and helps foster community among them. There are weekly Google Hangouts, live events/tours, workshops and contributor get-togethers in New York City.
BlankSlate worked with Untapped to fine tune the site’s concept, the site’s design, and then rebuilt the site. We used our new inContext WordPress theme to redesign the site.
The redesigned site offers a number of improvements over Untapped’s previous setup. Untapped used to have three separate WordPress installations. This approach, which made sense as the geographical coverage area of the site grew, created extra management effort for the editors and more clicks for the readers. BlankSlate consolidated the sites into a single site. Now, the editors are more efficient and readers can more easily navigate the site.
Using the inContext theme made building this custom site incredibly simple. Our designer worked independently with the publisher, without the need for a developer to be involved. After installing the theme, you can immediately see a preview of the site. He then customized the theme through the familiar WordPress admin, previewing changes on the fly. Typically these kinds of interfaces sacrifice features for ease of use or vice versa. Not with inContext. Everything can be modified, from the header size to the font to the layout, without complication. It’s an all-in-one package for any level of customization. Since our designer knows how to do some coding, he also used the advanced customization feature to make some custom modifications.
inContext also uses a responsive design, allowing Untapped to adjust dynamically depending on the device accessing it. It looks equally great on desktops, tablets, and mobile phones, all without the editors having to create more than one layout. That goes for any site using the inContext theme.
For more information about BlankSlate, the BlankSlate Network or the inContext theme, you can contact us here.